Feedback, read properly.
Guides to collecting customer feedback, reading reviews and acting on what people tell you, from the team that builds Userforms.
Reviews
Reading Google, TripAdvisor, Trustpilot and Yelp reviews for what to fix, not just the star rating.
Reviews ·
Google reviews analysis: from star ratings to a fix list
How to analyse Google reviews properly: read the text, not the stars, group mentions into topics, track tone and share over time, and turn it all into a fix list.
7 min read
Reviews ·
How to analyse TripAdvisor reviews and find what to fix
A practical method for reading TripAdvisor reviews as data: group them into topics, separate tone from rating, watch what changes, and decide what to fix first.
5 min read
Reviews ·
How to respond to negative reviews (with examples)
A simple structure for replying to negative reviews, good and bad example replies, when to take it offline, and how to turn recurring complaints into fixes.
6 min read
Reviews ·
How to analyse Trustpilot and Yelp reviews in one place
Trustpilot, Yelp and your own surveys each hear from different customers. How to combine them, use the same topics, compare fairly and see the whole picture.
6 min read
Surveys
Writing forms people finish: the questions, the timing and where to ask them.
Surveys ·
Hotel guest feedback survey: the post-stay questions to ask
A ready-to-use hotel guest feedback survey: post-stay questions to ask, when to send them after checkout, how long to make it, and what to do with the answers.
7 min read
Surveys ·
Feedback form best practices: write one people finish
Customer feedback form best practices built around completion: how many questions, what order, open or closed, one per screen, mobile, and measuring drop-off.
7 min read
Surveys ·
Website feedback widget: where to put it and what to ask
How to use a website feedback widget well: where to place it, which triggers to use, what to ask, how not to annoy visitors, and how to route what comes in.
7 min read
Surveys ·
How likely are you to recommend us? The question explained
How the 0–10 would you recommend us question works, how to work out a recommend score, why the follow-up why matters most, and the pitfalls to avoid.
6 min read
Analysis
Turning a pile of open-ended replies into topics, sentiment and a report someone reads.
Analysis ·
How to analyse open-ended survey responses
A practical guide to qualitative feedback analysis: build a topic tree, code replies consistently, nest topics, and check the work, whether by hand or with AI.
7 min read
Analysis ·
How to compare customer feedback across locations
Compare multi-location customer feedback fairly: same questions everywhere, measure by share, allow for size, season and guest mix, learn from the best.
6 min read
Analysis ·
Customer feedback sentiment analysis: what it tells you
What sentiment analysis of customer feedback can and can't tell you, why tone belongs on each mention rather than each review, and how to pair it with topics.
6 min read
Analysis ·
A customer feedback report template that gets read
How to write a monthly customer feedback report: the answer first, findings with evidence, charts that earn their place, quoted replies, actions with owners.
6 min read
Follow-up
Answering the people who answered you, and making sure it happens every time.
Follow-up ·
How to ask customers for reviews: timing and wording
When and how to ask customers for reviews, with example messages, why you must ask everyone and not only happy customers, and how to follow up fairly.
6 min read
Follow-up ·
How to close the feedback loop with customers
Close the feedback loop twice: reply to each customer, then fix the cause and tell people. Includes follow-up rules to automate and how to check a fix worked.
6 min read