Analyse customer feedback from a CSV or spreadsheet

• Old surveys, new reading

  Bring in last year's exports and see the topics they held.

• Any source with an export

  Support tickets, app store reviews or emails: if it can be a column, it can be read.

• Compared like the rest

  Imported rows join the same topic tree as your live sources.

• Topics, without tagging

  Each reply is filed under the things it mentions, in a topic tree you can rename, merge or split.

• Tone on every mention

  A review that praises the room and complains about check-in counts as both, each with its own tone.

• What changed

  A briefing compares each topic's share of the conversation and its tone with the period before.

• Ask in plain words

  Ask a question and get an answer from your own replies, with the ones it relied on shown.

• Software & SaaS

  Demo requests, recommend scores, feature requests and churn feedback.

• Schools, courses & training

  Enrolment enquiries, course feedback and alumni updates.

• Nonprofits & community

  Volunteer sign-ups, donor updates and member surveys.

Further reading

• Analysis · October 5, 2026

  How to analyse open-ended survey responses

  A practical guide to qualitative feedback analysis: build a topic tree, code replies consistently, nest topics, and check the work, whether by hand or with AI.

  7 min read

• Analysis · October 5, 2026

  Customer feedback sentiment analysis: what it tells you

  What sentiment analysis of customer feedback can and can't tell you, why tone belongs on each mention rather than each review, and how to pair it with topics.

  6 min read

• Analysis · October 5, 2026

  A customer feedback report template that gets read

  How to write a monthly customer feedback report: the answer first, findings with evidence, charts that earn their place, quoted replies, actions with owners.

  6 min read