Userforms

Hotels, travel & tours

Guest feedback software for hotels and tours

Post-stay surveys, TripAdvisor and Google reviews read together: Userforms files every guest comment into topics with tone and says what to fix first.

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What hotels, guesthouses and tour operators miss

A guest workspace that answers enquiries fast, prepares every arrival and hears how each stay went.

  • Reviews arrive everywhere

    TripAdvisor, Google and your own survey each hold part of the story. Reading them one site at a time hides what they agree on.

  • The rating hides the reason

    A steady 4.4 can hide breakfast getting worse while check-in gets better. The reasons are in the text.

  • Sites drift apart

    With more than one property, the same complaint can be fixed at one and growing at another.

The forms you start with

Choose the hotels, travel & tours starter when you sign up and these are ready to edit and send.

Follow-ups, ready to switch on

Set up as drafts with the starter. Change the wording, the timing or the steps, then turn them on.

  • Pre-arrival countdown

    Confirm the booking, collect arrival details and send a welcome before check-in.

  • Post-stay feedback

    Thank guests, ask for feedback and invite them back.

Every reply, read for you

Your forms, your website widget and your TripAdvisor and Google reviews land in one library and are read the same way.

  • Topics, without tagging

    Each reply is filed under the things it mentions, in a topic tree you can rename, merge or split.

  • Tone on every mention

    A review that praises the room and complains about check-in counts as both, each with its own tone.

  • What changed

    A briefing compares each topic's share of the conversation and its tone with the period before.

  • Ask in plain words

    Ask a question and get an answer from your own replies, with the ones it relied on shown.

  • TripAdvisor

    Import TripAdvisor reviews by pasting your listing's URL. Userforms files every review into topics with tone and shows what changed since last month.

  • Google reviews

    Import Google reviews for any business on Google Maps, or sync your own Business Profile, and read them by topic and tone alongside your surveys.

Further reading

Hear what your hospitality & travel customers are saying.

The free plan covers three forms, one feedback source and 500 responses a month. No card needed.

Start for freeSee pricing